Bud Bushnell founded Genie Industries in 1966, after he bought the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" which was utilized to raise and lower the hoist. This device really impressed customers and therefore, the name was established.
Genie expanded operations and established itself into different new markets, because the need for work lifts and platforms grew. Over time, when the requirements for new equipment to meet numerous applications grew, the company made itself known in many new markets. For instance, Genie went into making articulated booms, light towers, man-lifts, telehandlers and stick booms.
Because of the economic slump in the start of the 2000s, Genie decided to obtain a partner who had the same values. They partnered up with Terex Corporation. This company has a history obtaining machine manufacturers throughout the globe who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
In the early years after the sale, it was decided to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Hence, all Genie machinery continue to be sold under the Genie brand name.
Genie takes pride in listening to their customers. The company is dedicated to continually improving efficiency and quality and is also dedicated to minimizing waste. Even long after the sale has been closed, the company concentrates on providing exceptional support. These are the very work practices that have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line equipment.
The Bi-Energy and DC equipment offered by Genie provide quiet operation, emission-free even in the most delicate work settings. Where the machinery must be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC machine.
Telescopic booms provide more horizontal reach, compared to any of the different aerial platforms. These equipment are great for limited access areas or small areas in all types of environments. The Genie Telescopic S booms have been designed to provide utmost productivity. These equipment provide the drive speed and supreme traction you need to be able to travel around the work site and job area.